Wednesday 16 November 2011

Brick Lane

Family portrayal is a key aspect within the film industry. If there is going to be a movie aimed at a family audience, it has to be clear and consists to avoid any confliction with that target audience. In the movie brick lane family is seen as a key aspect with in this modern society and especially for traditional eastern families who hold a strong passion for family values. The moment when she is taken away from her family be married to her husband that she didn’t know anything about shows us how much family life is important even if it is rushed or unexpected. The characters are all set out as the audience would imagine which is to have the alpha male dad the easy lead the quite child and the unruly daughter. Naturally these are the type’s characters that we will see within in a western family but some change has taken place so that we can see the effect that the western world has had on this family.
The dad’s ideas of family are very strong in his mind but for many reasons can’t quite get them into reality. He is always bringing home new things and new ideas, for example when he brings home the computer it’s just another way for him to interact and build a decent relationship with his daughters. This idea does not work out and in return tells them they cannot use it. The dad is struggling to maintain the traditional principles of discipline when it comes to respect for older people. At the end of the film the dad says he “I don’t belong here I want to go home”. At this very point we see the dad almost begging to keep the family together by letting them go back home to Bangladesh, where the family will restore back their traditional values. The mothers’ role towards the older daughter is very much friend like the closeness is non traditional for a mother but even she has changed her views slightly. The mothers affair is the prominent reason why the family has broken down, she is aware of how dangerous her action are but she still wants to find her place in western world. When the daughter confronts the dad about letting the mum make her own decision that is the point of climax where all is revelled to the dad and the family at this point begins to break up.          
                                                                                                                             

Tuesday 15 November 2011

Drake take care

The most antisipated album of the year - OVOXO Aubrey Graham didn’t claw his way up through rap game like the legendary moguls before him. He grew up in a posh Toronto neighborhood. He attended an esteemed private academy. He had a bar mitzvah. Compared to the fictional Papa Doc, Drake’s street cred is lacking to say the least. But in reality, he had to grow up just as fast as any other kid who’s innocence was snatched away from them prematurely. His parents divorced when he was three, leaving him to deal with his mother’s debilitating rheumatoid arthritis. Much like Lenny Kravitz, he reconciled with the permanent social handicap of never being black or white enough. That’s where he found his hunger. You don’t need exit wounds or a prison sentence to gain respect — just raw talent — which has aged to a fine cream right before our eyes. 



The Tracklist For Drake's New Album "Take Care" Looks Incredibly Promising

Monday 14 November 2011

Film Overview

The Hollywood studio or film studio is a term used to describe a major entertainment company or large production company that is owned privately it is a institution that produces movies primarily on their own film making territory .the institution avoid the hold up and  
A film distribution is a company or a person responsible for making a film. Film distribution is the most ,competitive business of film launching and sustaining films.the films them self are the main reason why cinema   tickets are sold , but its the distributors job to ensure that the product is fairly debuted properly to the public by drawing the widest demographic. This is so that the sales are kept high. 
  
A horizontal integration is the accumulation of a single firm of several firms involved in the same level of production and sharing income at that level. for example A hot dog vendor expanding into selling hamburgers would be an  example of horizontal integration.


A vertical integration is when a company expands its business into areas that are at different levels of the same production path.

Section B
rise of the planet of the apes-  The new Hollywood blockbuster 'Rise of the Planet of the Apes' may become a all time screen classic. But the controversy starts with British scientists saying that they don't want such action to prevent such a scenario from ever becoming reality.Even though the film has caused a lot of scientist to talk ,this is not the only way that the film has earned the audiences attention. The film also deals with an persistent health issues called Alzheimer which even today needs to be cured for.This real life situation has captured the target audience and a wider demographic which is those who suffer or know someone who suffers from Alzheimer.
many people said it brought to life the world of Avatar and The lord of the rings but in a reality sense. Fox institution has also included in the trailer weta digital which is the digital effects company  for avatar.Also included in the trailer at the end is a web site called apes will rise .com. 

promotion of the film was very advance. There where a premiering for the film where people got a chance to see the actor and talk about their experience whilst producing the film.
The Face book page for Rise of the Planet of the Apes is aiming for fan engagement. It’s asking fans to “Like” the page to unlock access to more features. These features include research videos, an iPhone app which are also available in the Apple Store promoting it further.
the film also had a blast on twitter being the trending topic(@apeswillrise) before the day of release using. The studio twitter account, to promote the film ,a different demographic to watch it.
The most major social media promotion for Rise of the Planet of the Apes is its YouTube channel. The page is custom design with real-time updates, it also has  different versions of the trailer.Even after the movies success it still is current and the promotion production is still carrying on. The film is now going to be on DVD and blue -ray including features such as methodology of the apes,deleted scenes, breaking motion capture boundaries , scene break down character concept of art gallery and many more. 
      
 
casting crew
 
James Franco- Will Rodman
Frieda pinto- Caroline Aranha
John Lithgow- Charles Rodman
Brian Cox- John Landon
Tom Felton- Dodge Landon
 
David Oyelowo- Steven Jacobs#
 My finding
The rise of the planet apes hit its all time high all across the world. promotion wise it done a very excellent job. There are many web pages promoting the film there are even web pages in countries like Japan and France. Fox company  also teamed up with other institutions such as face book twitter and YouTube where it captured a wider demographic, it also had releases  in over 40 countries.
As I was researching further I found out lots of additional information about the film I  found that the budget was $93,000.000.
Other companies involved with the production twentieth century fox Film corporation, twentieth Century Fox Film Corporation, Chernin Entertainment, dune entertainment.
The film has made great success and is due to come out on blue - ray and DVD soon.
The research able me to look at the work behind the success. I took from it the main aspects of the film industry and what the institutions have to do so that the film makes achievement. Promotion is a very significant aspect of getting the film to feel thousand.   
 
 
 
 
 
 



Media Magazine Conference

Media
The media conference helped me out extensively as I learned that the media industry comes with a whole lot to offer, but also changes the way we think and behave. During the conference one thing I remember them telling us to take away with us is to explore different platforms of media and not to always depend on one type of platform. I have been highly influenced by the director.. his work inspired me to move on  and start thinking about investing in a camera, his struggles and non influential parents made me feel that anything is possible once you put your mind to it.
 There also have been many false accusations made blaming the media. The spokes person  from wjec out lined  them to us. Brand uni – TV news crime framed the media by bringing our attention to other things and excluding other factors.
Democratic media world max-hasting (daily mail) text, industry and audience
Public service
Broadcasting
Scheduling
1.4m watched by 10.1m
2.24m requested to watch on I player
Audiences target audience is broad .the audience are loyal and compassionate users and gratification escapism – pleasure and interactivity.
AQA-
-Cross platform approach
Media focuses on the contemporary cross platform nature modern media
Inter relationship institutions respond the change within technology
Narrative sound images voice mail video dairy web episodes new stories multimedia text
Important thing when looking at directing or film work
Researching
Planning
Evidence
Ideas
Feedback
Logistics
Equipment – production- reflection.

  Garth jennings - Garth directed  'Son of Rambow' and  is fairly based on his  childhood experiences of film making with a camera. In one scene he had to show a shed on fire. To do this he waved  a piece of burning paper in front of the lens of the camera, you could aslo hear him say in the back ground that this is brilliant. Garth is also apart of a group called hammer and tongs ,which produce mainly music videos and films but are best known for their talented music videos. The phrase "hammer and tongs" means "with great energy and force