My intention is to recreate the style of current young artist such as Willow Smith. I also want to bring something new to the way new artistes present their brand name behind scenes and on camera. Through my web page I want my set target audience to feel more connected with my artist. The way I’m going to do this is to produce a more effective way to share and connect with my target audience. Through the use of the Internet I also intend to have a chat on my web page as a way of connecting much more effectively. Through my interview documentary I plan to make it like a day and life of my artist. This way I can relate the target audience successfully ,by getting an insight of that artist. Through my research I also found it better when an artist were behind the scene and taking us through their day and life activities on camera. In my interview I plan to also include questions taken from interviews with young teen artist, this way I know I’m reaching out to my audience the same way current artistes are. My artist will be very up to date with the growing technology, so my intention is for my artist to have an exclusive brand which is to be closely in touched with their fans. My web page has to show all that my artist has to offer to the brand. The brand has to be clear through my artist action pictures and information that I’m going to put out on the web page. The web page has to include everything that will help promote the artist in every way so I plan to link social networking site to the official page just so that it’s accessible to the audience on every scale. I’m also going to add sophisticated pictures of the artist which will help the artist promote the fashionable brand that I’m going to create. my questionnaire is going to give me good knowledge of what teenagers want to see from a new young artist .this would also help me to be current and reach successfully out to my target audience.
In this behind scenes of willow smith we see who she is when she's out of the public eye. we see her as a funny fashionable girl who loves her fans and what she does. Willow smiths brand comes clear in this video as the questions asked are very much what her fans want to hear.we also get an incite of her clothing style and the labels that she models for. she evens tell us how she has changed as an artist growing up in a divers generation.
willow is also seen as a fashionable young girl with lots to bring to the industry. Her attitude is very relaxed and she is much more free compared to when she's on interviews. the directer adds a lot to her brand when he speaks about her very proudly.the music playing in the back is done to promote her.
willow is presented as a young star who is going to be a great success though the music industry.The questions that she is asked has a lot to do with what her fans want to know about her. Her attitude and body language is much more relaxed, the interviewer asks willow simple questions asking her with basic words.the camera goes in and out of her face this is typical of an interview and it helps to keep the focus on the artist. her clothing style keeps to her brand which she calls school "girl meets punk rock". its important for the artist to keep the same image throughout as it is easy for the audience to recognise that artist,its also the stigma of that brand.willow has to be much more reserved compared to how she is behind scenes.
Zendaya really opens up in this interview, but it is mostly up to the person who is interviewing her to bring up her character and her brand. the questions are personal and are what her fans might want to hear. The interview is set outside which is a hard place to find stars but this shows that she is flexible and assessable to her fans.the interview topic is clear at the end which is also the name of the video.as part of her brand and this is to be very child friendly so the name of the video is something they can relate to such as ice cream.
In this video willow is represented as a kind young girl.Her brand is given a very good name and is seen by her fans as rich. The fact that her fans are with her on the shopping spree makes her seem very close to her fans.it also paints a good picture of willow behind camera.
I took the idea of small up and coming artist with small record labels and took the interview that they they were in looking closely at the style and editing they used to promote the artists. in the interview with Katy B there was cross promotion for the artists and the institution that were interviewing her. this is typical for a new artist with a small record label,they are always seen on small interviews with small institution that needs the artist to promote them as well as promote them self. they usually say at the bottom of the screen "follow us on twitter"
The common question asked is about the artists recent work or single mainly the thing that makes them the hot topic of that time. The interviews are not serious they are very playful so the audience can get an incite of the artists and what there like behind camera.
In willow smiths interview it is much more sophisticated as her record label is well known so she can afford to have interviews with MTV. The person who is interviewing her does not have to be seen as the institution name is already a Representative on it own.
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