Casestudy The Hero

Film Knight and Day starring tom cruise and Cameron Dias

Hero -Tom cruise

 In this trailer it is clear to  see who the  hero is as the shots taken are used to make him stand out for example as Cameron Dias talks  the hero  who  she called “this guy”  the camera zooms slowly into his face indicating that he is this dangerous man. His facial expression at this shot is very cheeky giving the audience more about his character. As Cameron Dias continues to narrate her experience the scene is set on a plane a typical location for a hero to violently attract the villain. The music at this point is raised and is very upbeat rock music. This style of music conventionally fits well with action going on in act of action films. There are lots of stunts used by the hero showing him up to be undefeatable. The scene then goes into an acting scene with the two protagonists. As Cameron dais asks the hero about what happened to the people on the plane the hero answered in a comedic way which brings in the comedy aspect of this film.

Throughout the trailer I noticed the typical convention of an action and comedy film. There were explosions exotic settings guns and the villains are all men they are all wearing smart suites with dark glasses and have black cars. The comedy codes were typically from the female protagonist as typically in action films females act foolish as they are always the ones getting saved and the action is left for the men. For example the mise en scene where Cameron Dais was told to run on the count of three but instead she was ran before the hero told her to. This mise en scene showed the conventional female role within an action comedy, so from this the audience can tell that it’s a combination of both genres which would attract the audience even more.

The hero is very calm and relaxed as he sips his drink explaining to her that he killed the people on the plane. Normally the hero would be up stirred and serious but as this is a combination of two genres the hero had to be completely un moved by the death of what just happened this takes way the seriousness of violence that happens. The other mise en scene that happens is when the hero lands carelessly on the car as Cameron Dias was driving herself out of the chaos. He calmly goes to her “open the door” whilst shooting the villains. This is another scene that adds comedy to the film. As normally the hero would hastily shout, but the fact that he says it smoothly to her makes it funny. Also in the film he even compliments her on her dress whilst trying to get into the car. Lastly the villains are also very clear in this film as in the trailer.

Film Man on fire starring Denzel Washington and Decoda fanning

Hero Denzel Washington

In this trailer the camera captures the hero at very good moments. At the start the camera zooms in and quality of the picture becomes dark and you can briefly see the setting of the city through his face .The hero flips the bullet out of his gun showing he’s already our hero. However at the very start of the trailer we see text which is read out by our protagonist this sets the story of the problem that the hero has to solve. The hero’s record profile is read out this is what is included in the film as part of the storylines but to the audience it helps us have a over view of who he is as a hero. His interaction with the Decoda fanning our protagonist is very distant. She asks him about his hand to which he replies no more questions this almost foreshadows the kind of love that he’s going to have for her later on in the movie. As a hero he believes that it’s his job to look after her and not develop a friendship with her. As we see I the film before she’s kidnapped they start to develop a relationship which makes his action towards the villains very bitter.

There are many codes in this film that tell the audience that there is a hero that’s going to put things right. The actual context of the film is deals with a current affair that happened in Mexico so many people watch this film to see how it would be dealt with if there was actually a hero like the one in this film. Other codes and conventions are exotic location gun bombs and explosions this is typical along with the conventional explosion behind the hero. The dialogue is also conventional after the hero does with deeds. For example in film after he ties up the villain to a bomb he says to the villain make a wish but ends up staying himself I wish you had more time. Frasers like these show the hero up to be very angry and revengeful.

The little girl is very helpful to the hero this is not like other films where there’s no input to from the damsel in distress. Through this they work together and develop a good relationship. Most of the female characters in this film have important roles and also contribute to the getting the little girl back. The villains on the other hand are all Mexicans and some are corrupt cops.     

  

course work

My intention statement – Media

My intention is to recreate the style of current young artist such as Willow Smith. I also want to bring something new to the way new  artistes present their  brand name behind scenes and on  camera. Through my web page I want my set target audience to feel more connected with my artist. The way I’m going to do this is to produce a more effective way to share and connect with my target audience. Through the use of the Internet I also intend to have a chat on my web page as a way of connecting much more effectively. Through my interview documentary I plan to make it like a day and life of my artist. This way I can relate the target audience successfully ,by  getting an insight of that artist. Through my research I also found it better when an artist were behind the scene and taking us through their day and life activities on camera. In my interview I plan to also include questions taken from interviews with young teen artist, this way I know I’m reaching out to my audience the same way current artistes are. My artist will be very up to date with the growing technology, so my intention is for my artist to have an exclusive brand which is to be closely in touched with their fans. My web page has to show all that my artist has to offer to the brand. The brand has to be clear through my artist action pictures and information that I’m going to put out on the web page. The web page has to include everything that will help promote the artist in every way so I plan to link social networking site to the official page just so that it’s accessible to the audience on every scale.  I’m also going to add sophisticated pictures of the artist which will help the artist promote the fashionable brand that I’m going to create. my questionnaire is  going to give me good knowledge of  what teenagers want to see from a new  young  artist .this would also help me to be current  and reach successfully out to my target audience.          

   

In this behind scenes of willow smith we see who she is when she's out of the public eye. we see her as a funny fashionable girl who loves her fans and what she does. Willow smiths brand comes clear in this video as the questions asked are very much what her fans want to hear.we also get an incite of her clothing style and the labels that she models for. she evens tell us how she has changed as an artist growing up in a divers generation.    

   

willow is also seen as a fashionable young girl with lots to bring to the industry. Her attitude is very relaxed and she is much more free compared to when she's on interviews. the directer adds a lot to her brand when he speaks about her very proudly.the music playing in the back is done to promote her.    

willow is presented as a young star who is going to be a great success though the music industry.The questions that she is asked has a lot to do with what her fans want to know about her. Her attitude and body language is much more relaxed, the interviewer  asks willow simple questions asking her with basic words.the camera goes in and out of her face this is typical of an interview and it helps to keep the focus on the artist. her clothing style keeps to her brand which she calls school "girl meets punk rock". its important for the artist to keep the same image throughout as it is easy for the audience to recognise that artist,its also the stigma of that brand.willow has to be much more reserved compared to how she is behind scenes.

Zendaya really opens up in this interview, but it is mostly up to the person who is interviewing her to bring up her character and her brand. the questions are personal and are what her fans might want to hear. The interview is set outside which is a hard place to find stars but this shows that she is flexible and assessable to her fans.the interview topic is clear at the end which is also the name of the video.as part of her brand and this is to be very child friendly so the name of the video is something they can relate to such as ice cream. 

 

In this video willow is represented as a kind young girl.Her brand is given a very good name and is seen by her fans as rich. The fact that her fans are with her on the shopping spree makes her seem very close to her fans.it also paints a good picture of willow behind camera.    

I took the idea of small up and coming artist with small record labels and took the interview that they they were in looking closely at the style and editing they used to promote the artists. in the interview with Katy B there was cross promotion for the artists and the institution that were interviewing her. this is typical for a new artist with a small record label,they are always seen on small interviews with small institution that needs the artist to promote them as well as promote them self. they usually say at the bottom of the screen "follow us on twitter"

The common question asked is about the artists recent work or single mainly the thing that makes them the hot topic of that time. The interviews are not serious they are very playful so the audience can get an incite of the artists and what there like behind camera. 

In willow smiths interview it is much more sophisticated as her record label is well known so she can afford to have interviews with MTV. The person who is interviewing her does not have to be seen as the   institution name is already a Representative on it own.  

                   

         

Brick Lane

Family portrayal is a key aspect within the film industry. If there is going to be a movie aimed at a family audience, it has to be clear and consists to avoid any confliction with that target audience. In the movie brick lane family is seen as a key aspect with in this modern society and especially for traditional eastern families who hold a strong passion for family values. The moment when she is taken away from her family be married to her husband that she didn’t know anything about shows us how much family life is important even if it is rushed or unexpected. The characters are all set out as the audience would imagine which is to have the alpha male dad the easy lead the quite child and the unruly daughter. Naturally these are the type’s characters that we will see within in a western family but some change has taken place so that we can see the effect that the western world has had on this family.

The dad’s ideas of family are very strong in his mind but for many reasons can’t quite get them into reality. He is always bringing home new things and new ideas, for example when he brings home the computer it’s just another way for him to interact and build a decent relationship with his daughters. This idea does not work out and in return tells them they cannot use it. The dad is struggling to maintain the traditional principles of discipline when it comes to respect for older people. At the end of the film the dad says he “I don’t belong here I want to go home”. At this very point we see the dad almost begging to keep the family together by letting them go back home to Bangladesh, where the family will restore back their traditional values. The mothers’ role towards the older daughter is very much friend like the closeness is non traditional for a mother but even she has changed her views slightly. The mothers affair is the prominent reason why the family has broken down, she is aware of how dangerous her action are but she still wants to find her place in western world. When the daughter confronts the dad about letting the mum make her own decision that is the point of climax where all is revelled to the dad and the family at this point begins to break up.          

                                                                                                                             

Drake take care

The most antisipated album of the year - OVOXO Aubrey Graham didn’t claw his way up through rap game like the legendary moguls before him. He grew up in a posh Toronto neighborhood. He attended an esteemed private academy. He had a bar mitzvah. Compared to the fictional Papa Doc, Drake’s street cred is lacking to say the least. But in reality, he had to grow up just as fast as any other kid who’s innocence was snatched away from them prematurely. His parents divorced when he was three, leaving him to deal with his mother’s debilitating rheumatoid arthritis. Much like Lenny Kravitz, he reconciled with the permanent social handicap of never being black or white enough. That’s where he found his hunger. You don’t need exit wounds or a prison sentence to gain respect — just raw talent — which has aged to a fine cream right before our eyes. 

The Tracklist For Drake's New Album "Take Care" Looks Incredibly Promising

Film Overview

The Hollywood studio or film studio is a term used to describe a major entertainment company or large production company that is owned privately it is a institution that produces movies primarily on their own film making territory .the institution avoid the hold up and  

A film distribution is a company or a person responsible for making a film. Film distribution is the most ,competitive business of film launching and sustaining films.the films them self are the main reason why cinema   tickets are sold , but its the distributors job to ensure that the product is fairly debuted properly to the public by drawing the widest demographic. This is so that the sales are kept high. 

  

A horizontal integration is the accumulation of a single firm of several firms involved in the same level of production and sharing income at that level. for example A hot dog vendor expanding into selling hamburgers would be an  example of horizontal integration.

A vertical integration is when a company expands its business into areas that are at different levels of the same production path.

Section B
rise of the planet of the apes-  The new Hollywood blockbuster 'Rise of the Planet of the Apes' may become a all time screen classic. But the controversy starts with British scientists saying that they don't want such action to prevent such a scenario from ever becoming reality.Even though the film has caused a lot of scientist to talk ,this is not the only way that the film has earned the audiences attention. The film also deals with an persistent health issues called Alzheimer which even today needs to be cured for.This real life situation has captured the target audience and a wider demographic which is those who suffer or know someone who suffers from Alzheimer.
many people said it brought to life the world of Avatar and The lord of the rings but in a reality sense. Fox institution has also included in the trailer weta digital which is the digital effects company  for avatar.Also included in the trailer at the end is a web site called apes will rise .com. 

promotion of the film was very advance. There where a premiering for the film where people got a chance to see the actor and talk about their experience whilst producing the film.
The Face book page for Rise of the Planet of the Apes is aiming for fan engagement. It’s asking fans to “Like” the page to unlock access to more features. These features include research videos, an iPhone app which are also available in the Apple Store promoting it further.
the film also had a blast on twitter being the trending topic(@apeswillrise) before the day of release using. The studio twitter account, to promote the film ,a different demographic to watch it.
The most major social media promotion for Rise of the Planet of the Apes is its YouTube channel. The page is custom design with real-time updates, it also has  different versions of the trailer.Even after the movies success it still is current and the promotion production is still carrying on. The film is now going to be on DVD and blue -ray including features such as methodology of the apes,deleted scenes, breaking motion capture boundaries , scene break down character concept of art gallery and many more. 

      

 

casting crew

 

James Franco- Will Rodman

•Frieda pinto- Caroline Aranha

•John Lithgow- Charles Rodman

•Brian Cox- John Landon

•Tom Felton- Dodge Landon

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David Oyelowo- Steven Jacobs#

 My finding

The rise of the planet apes hit its all time high all across the world. promotion wise it done a very excellent job. There are many web pages promoting the film there are even web pages in countries like Japan and France. Fox company  also teamed up with other institutions such as face book twitter and YouTube where it captured a wider demographic, it also had releases  in over 40 countries.

•As I was researching further I found out lots of additional information about the film I  found that the budget was $93,000.000.

•Other companies involved with the production twentieth century fox Film corporation, twentieth Century Fox Film Corporation, Chernin Entertainment, dune entertainment.

•The film has made great success and is due to come out on blue - ray and DVD soon.

•The research able me to look at the work behind the success. I took from it the main aspects of the film industry and what the institutions have to do so that the film makes achievement. Promotion is a very significant aspect of getting the film to feel thousand.   

 

 

 

 

 

 

Media Magazine Conference

Media

The media conference helped me out extensively as I learned that the media industry comes with a whole lot to offer, but also changes the way we think and behave. During the conference one thing I remember them telling us to take away with us is to explore different platforms of media and not to always depend on one type of platform. I have been highly influenced by the director.. his work inspired me to move on  and start thinking about investing in a camera, his struggles and non influential parents made me feel that anything is possible once you put your mind to it.

 There also have been many false accusations made blaming the media. The spokes person  from wjec out lined  them to us. Brand uni – TV news crime framed the media by bringing our attention to other things and excluding other factors.

Democratic media world max-hasting (daily mail) text, industry and audience

Public service

Broadcasting

Scheduling

1.4m watched by 10.1m

2.24m requested to watch on I player

Audiences target audience is broad .the audience are loyal and compassionate users and gratification escapism – pleasure and interactivity.

AQA-

-Cross platform approach

Media focuses on the contemporary cross platform nature modern media

Inter relationship institutions respond the change within technology

Narrative sound images voice mail video dairy web episodes new stories multimedia text

Important thing when looking at directing or film work

Researching

Planning

Evidence

Ideas

Feedback

Logistics

Equipment – production- reflection.

  Garth jennings - Garth directed  'Son of Rambow' and  is fairly based on his  childhood experiences of film making with a camera. In one scene he had to show a shed on fire. To do this he waved  a piece of burning paper in front of the lens of the camera, you could aslo hear him say in the back ground that this is brilliant. Garth is also apart of a group called hammer and tongs ,which produce mainly music videos and films but are best known for their talented music videos. The phrase "hammer and tongs" means "with great energy and force

cinamtic genius

The movie grabbed my attention right from the start, and never let go. Initially, it's the differences of this future world that intrigue. Then, when the action starts, what I found really surprising was the freshness of direction that made me react to bullets and violence as if I'd never seen them in a movie before. If the script wasn't so wonderfully leavened with wit, it would be a grim and scary movie at times. The general mood was tranquil and slow this reflected the circumstances at that time in the film. In the first 10 minutes of the film it made me want to carry on as I knew there was something interesting to discover. Going back to the very start of the film, the breaking news report griped the audience to start off with then the explosion allowed things to heat up more Finally, the whole thing is lit brilliantly, from the real dim English days to the atmospheric ending.