start of media

In my very first lesson of media studies AS ,we started off by watching the google chrome advert .We then was told to write down 10 simple things that came into our heads as we were watching it.i came up with deceptive, money, fame, powers of the Internet, good music, entertaining, hard work, editing, fun and supportive. http://www.YouTube.com/watch?v=0cKpvwlSGOI

we then started talking about media studies as a whole and what we as A level students should gain from this
1) media studies is both arts and science
2) its about your options
3) looking and listening
4) responding and commenting
5) finding and proving

our next step was to look at how the media re- presents the world to us
in this part we discussed how the media takes something and represents it in the way they want us to see it.the media "mediates" how we view the world and also in many ways dictate to us if we respond positively or negatively to different types of stereotypes. 

we then overlooked what is expected of a media student and these were the key things we found .
A media student will distance themselves from emotional involvement in a text and rather focus on how on how it creates it's effect o the audience.
Our main task is to decode a media text and search for the meaning behind it.
Another way to distance our analysis is to break down the elements of a text into signs.
Also as a media student we need to know the denotations and connotations of a set text.

At the end of our lesson we went off in groups where we were given either language or institution.In my group we were given institution so we had to watch the chrome advert again and name all the institutions we found.we then had to discuss what part they played to this advert.

i really liked my first lesson of media